How to Prepare a Home for Real Estate Photography - Real Estate Photography

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A common question we receive, when a client calls to order 
Real Estate Photography, is “How should I prepare the home for the photo shoot”.  There are many things the Realtor and the Homeowner can do to ensure their photos come out great! Even before your photographer shows up to the shoot.

A Photo shoot of a home is successful when we pay attention to the details of how others will see your home. The goal is to allow potential buyers to see the unique architectural features of your home rather than just your furnishings and decorations that will no longer be in the home once its sold. 

Preparing a home to show is all about de-personalizing it. Stage your home or have a professional stager prepare your home to appeal to the majority of prospective buyers can be a challenge at times, all the while still living in it. Following the tips below will help lay a foundation to some guidelines however depending on your picturale home there may be some additional items that you can think of to address. Simplifying the decorations, clearing off surfaces of personal belongings. Help buyers be attracted to the home, not distracted by clutter. 

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Below you will find the many tips we have learned through the years. Be sure to share these with your homeowners also!

    1. Have the lawn mowed, leaves raked, bushes trimmed.
    2. When in season, flowers can add a nice pop of color to both inside and outside of the home.
    3. Remove all vehicles from the driveway and front of the house.
    4. Move travel trailers and mobile homes to a friend for the day. 
    5. Make sure all garbage cans, hoses, garden tools etc. are put away.
    6. The photographer will be turning all lights on so be sure to check all  light bulbs and change dim or broken bulbs.
    7. Remove any “cute” yard decorations the owner may have put out.
    8. Put out cleaned chair cushions, open patio umbrellas
    9. Remove any “clutter” inside the home, and put away toys, clothing, dishes, towels, etc.
    10. Remember to clear out in front of the fireplace, don't have it hidden behind furniture, plants or other items. 
    11. Make the beds with wrinkle free bedding.
    12. Remove unnecessary wires and wire nests that could be in the photos.
    13. The counter tops in the bathrooms and kitchen should be as clear of personal items.
    14. Make sure the kitchen sink is empty and all dishes are put away.
    15. Put mail, extra magazines and books out of sight.
    16. Hide any trash cans inside the home.
    17. Clear office desks of Loose papers and clutter.
    18. Remove personal photos that you don't wish to share with the world.
    19. Remove any decorations or magnets that are on the fridge.
    20. Before the photographer arrives, turn on all lights.
    21. Have all blinds in a room raised to the same height. 
    22. When necessary, shovel snow from walkways, driveways, patios, decks.
    23. Remove/Hide any pet beds, water/food bowls, toys, etc.
    24. Have a place for pets to stay where they will not be photographed.
    25. If there is a pool, uncover, and clean and remove any items in the pool at least 1hr before your appointment.
    26. Put all the toilet seats and lids down. ;-) and roll the toilet paper to an even edge.
    27. Clean glass shower doors, Clear Shampoos and soaps from around tub and shower.
    28. Just before the photographer arrives, turn off ceiling fans.
    29. Avoid hiding items under beds and tables, they will most likely be seen in the photos.

Professional Real Estate photography is one of the most important things you can do when marketing a home.  In a study done by Redfin Corporation, it was discovered that listings marketed with high end  DSLR photos sold for more money!  And we're not talking a few measly bucks! According to the Wall Street Journal, the study showed that listings with DSLR photos gained anywhere from $1000 to $100,000 more at closing!  Given this information, it’s pretty shocking that only 15% of luxury properties are marketed with DSLR photos.



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Juliana
0 #1 Juliana 2017-02-28 09:20
Great post. I was checking continuously this blog and I am impressed!
Very useful information specially the last part :) I care for such information a lot.
I was seeking this certain info for a long time. Thank you and good luck.
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